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Mr Simple
Byron Bay
MR Simple: Repurposing Towards a Circular Economy
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Collaborating closely with the Byron Bay menswear brand MR Simple, I guided their repurposing journey toward becoming a GOTS certified organic cotton manufacturer. Through strategic pivots, we steered the brand's trajectory towards sustainability and circular practices. From redefining their supply chain to integrating circular economy principles, MR Simple embarked on a transformative path, ensuring their menswear business not only embraced organic cotton but also aspired to become a beacon of circularity within the industry.
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